Understanding user needs with contextual inquiry and prototypes

The Challenge

A team publishing critical documents was stuck with an outdated, broken legacy application that made their daily work unnecessarily painful. The application required workarounds, patience, and probably a few deep breaths. 

My Role: UX Designer and Researcher

Discovery Process

Understanding the Users

  • Primary users
    A small, specialized team responsible for publishing and managing documents

    Responsible for a large amount of critical documents that are used for reference and sometimes for time-sensitive actions

  • Future users
    A broader audience needing download-only access to document files

Contextual Inquiry

  • User observations
    Watched live and recorded demos of the current publishing process (and witnessed the collective frustration)

  • Deep-dive conversations
    Explored the publishing workflow, pain points, and the nuanced world of document management

  • Process mapping
    Asked lots of "why" and "what" questions to understand both the technical requirements and human needs

Key Insights

  • The legacy system created bottlenecks that turned routine publishing into an obstacle course and wasted valuable time

  • Users had developed workarounds that showed resourcefulness (and highlighted just how broken the original system was)

  • Made note of the opportunity to greatly simplify an overly-complicated task

Ideation & User Feedback

Wireframes

  • Created wireframes in Miro, focusing on workflow efficiency

  • Strategic decision: Designed the internal UI to mirror the public-facing site structure for cognitive consistency

  • Collaborated with development teams and product manager to assess feasibility and iterate based on technical constraints

User Testing & Collaborative Build Process

  • Conducted an interview series with document publishers throughout the design process

  • Integrated approach: Testing and design happened in parallel, not sequentially: we met after each iteration to validate UI and workflow improvements

  • Ensured the solution could scale for future enhancements and additional user types

  • Worked closely with stakeholders, product manager, and developers during implementation to ensure the design vision translated accurately to the final product

The Solution: A Lightweight, Intuitive Publishing Platform

  • Streamlined workflow
    Eliminated workarounds and reduced publishing friction

  • Quality assurance
    Confirmation and validations are designed so that documents are published correctly with accurate information

  • Scalable foundation
    Built to accommodate future users and functionality

  • Familiar interface
    Mirrored the public site's architecture for immediate user recognition

Three black and white wireframes illustrating a workflow to publish a document.

Impact & Results

Immediate Wins

  • Positive user feedback
    The publishing team embraced the new system

  • Improved usability
    Intuitive interface reduced learning curve to near zero

  • Efficiency gains
    Eliminated time-consuming workarounds

Broader Impact & Takeaways

Happy users with more time
The new application transformed a source of frustration into a tool that actually supports users' expertise rather than hindering it. It frees up time for them to focus on other tasks and ensures the publishing process is more efficient, less prone to error and easier to manage.

User-centered research is effective
Working to understand the people and their pain points and perspectives on the tasks they are trying to accomplish provided invaluable insights that were well worth the upfront time investment. It allowed the product team to be empowered with the information we needed to make decisions and design thoughtfully because we clearly understood what the users needed.

Previous
Previous

Modernizing NRCS eDirectives

Next
Next

Coming soon: Complex B2B Product Design